Streaming Platform Redesign

Led the complete redesign of a major streaming platform serving 80M subscribers across 190 countries. The project included personalized discovery experiences, improved content navigation, seamless cross-device continuity, and accessibility enhancements. Our design reduced time-to-play by 40%, increased average session duration by 34%, and decreased support tickets by 52%. The redesign rolled out across web, iOS, Android, smart TVs, and gaming consoles.